Private Label Face Masks
Face masks exist for every reason imaginable, from acne-prevention to anti-aging. A face mask consists of a face-shaped sheet that has been soaked in serum, liquid, or covered in clay. The mask is applied to the face for a specified amount of time, then peeled off to reveal healthier, glowing skin (Source). It’s no wonder that consumers are flocking to purchase these easy-to-use products!
Why Create a Private Label Face Mask?
With face masks becoming oh-so-popular, creating your own private label face mask is a smart investment. Compared to 2018, when the face mask industry generated 32.76 billion U.S. dollars, face masks are expected to trend upward to around 51 billion dollars by 2025 (Source). They are also increasing in popularity for men alongside the already-existing market for women. That’s a whole lot of growth!
What exactly is private labeling? We have a whole blog dedicated to this to help you understand this process, but in short, it’s a process that allows you to focus on the business side of things while our chemists focus on the production!
Since our team would formulate and test the product within around 4-8 weeks, your time would be freed up to best decide how to market your amazing new product. Sounds easy, right? It actually is!
Why Do Customers Love Facial Sheet Masks?
One aspect of face masks that consumers love is their effectiveness. The face mask itself aids in the process of assisting skin in absorbing the product. This means the consumer gets more bang for their buck as the product’s efficacy has increased.
How does that work? The facial mask acts as an “occlusion phenomenon,” in which the mask traps the moisture or ingredients in the skin. This results in what is basically a more concentrated dose of the formula, leaving customers with an effective skin care product in their routine (Source).
Deciding on Your Private Label Facial Sheet Mask Formula
Face masks can target all sorts of skincare complaints, depending on the formula of the product. For your private label face mask, consider what sorts of skincare conditions you are looking to target. Common issues tend to be:
● Acne
● Wrinkles and fine lines
● Redness
● Dark spots and pigmentation
Next, you’ll want to consider which skincare products can help with these issues so that your face mask can target the problem. Luckily, in creating a private label face mask, the chemists will do all the work for you! In general, though, these are some well-known ingredients:
● Salicylic acid or alpha-hydroxy acids for acne
● Retinoids, antioxidants like vitamin C and vitamin E, or humectants such as hyaluronic acid for wrinkles and fine lines
● Niacinamide for redness or rosacea
● Kojic acid, retinoids, and vitamin C for dark spots and pigmentation (Source).
Marketing your Private Label Face Mask
While our chemists are doing the heavy lifting of formulating your product, you’ll want to consider how to best market your facial mask to your customers. Ask yourself questions such as:
● What kind of skin is the mask for? Check out the skin conditions listed above to help you decide what types of skin you’ll be targeting.
● How often should the mask be used? While consumers love that face masks are extremely effective, their concentrated efficacy means that your customers will want to avoid overuse. Be sure they’ll understand safe usage so that they don’t overdo it!
● How much will I charge for each face mask? Typical prices range between under $15 to over $60.
● How should the masks be stored? Part of what makes masks more effective is that they are stored in a cool, dry place - sometimes even a refrigerator. Help your customers get the most for their money by indicating correct storage instructions! (Source).
Try Our Face Masks!
At Genie Supply, we currently have some face mask private label formulas we think you’ll love…
This overnight mask packs a punch with its ultra-moisturizing, ultra-rejuvenating formula! It helps increase cell turnover as well as reducing puffiness. Wear it all night long to wake up to brighter skin!
Calming Rose Clay Mask
This calming clay mask includes chamomile with its soothing qualities! It is anti-aging, moisturizing, and detoxifying. It’s a 20-minute mask for a quick refresh during your routine!
Cell Turnover Resurfacing Mask
This mask encourages younger-looking skin with a gentle fruit-based exfoliant - yum! - with alpha-hydroxy acids. Meanwhile, the willow bark ingredient helps to clean out the pores for cleaner, brighter skin.
Genie Supply Can Help!
Here at Genie Supply, we’re fully ready and equipped to help you create your perfect private label face mask. Whether you’re wanting masks for brightening, hydration, acne, or aging, we’d love to work with you to customize your masks for your customers’ needs!
You can contact us with any questions at (812) 329-1105, or by filling out this contact form. We look forward to working with you!
