A Scoring Guide To Cosmetic Packaging

Packaging is Important!

Businesses always lose customers on their packaging, but it's not always their fault. There are, however, some things you must know about packaging…like yesterday!

I'm breaking it down into percentages (based on importance of each item), so you can know where you stand:

1. The Basics (30%)

The brand logo:

Your logo should be the most important, prominent feature on the outer packaging. Your customers need to see and remember your brand name, without even knowing they remember it. So make your logo memorable, and put it on an prominent part of the packaging.  

2. Material (30%)  

The material of your packing is also very important. First, you should think about who your target consumer is. Would they appreciate sustainable packaging, or does your company prioritize sustainability?

In this case it might be a good idea to look into sustainable materials.

Another thing you should consider is the price of the packaging. Certain materials like plastic will almost always be cheaper, but may be of slightly lower quality.

The material of you packaging is important because it can be an indicator of the quality of your product, and the professionality of your company. At Genie Supply we have found that a high-quality material packaging is better than any commercial you could create.

3. Shape (20%)  

Almost as important as brand logo is the shape of your packaging or bottle. The shape of your packaging is how you can attract customers. The shape of your packaging can impact more than aesthetics.

TIP: Beat out the competition by using ergonomic and easy to use design.

Think about shopping in a store with what seems like hundreds of similar products, what makes one brand stand out from another? The shape of a packing can draw the eyes of customers and increase the sales of your product!

4. Color (10%)  

Let us explain how color impacts your brand’s sales by using two examples:  

When someone says "hospital", what color do you see?

White or Blue.

When someone says "McDonald's" what color do you see?

Yellow and Red.

Choose the right color to fit your soul of your products. It's what your customers will remember.

6. Size (10%)

Big or small. Obtuse or acute. Delicate or intruding. Choose the perfect size for your product and brand, for it's design and use. 

If you choose clothes that are bigger than you need, the size you need, or smaller than you need: which is the best looking?

Of course, the size you actually need. So choose this size for your product.

Now you know how to objectively think about your packaging, and give yourself a score. 

How well did you do? Leave a comment to let us know!!