what’s new, now + fun at GS

In the Lab

Work with our lab team to create your own unique ingredient or proprietary ingredient blend! This will be your very own ingredient (or blend) that no other brand can manufacture or access, because it’s being manufactured solely for your brand. MOQs / fees apply.

Create your own Ingredient

upcycled cosmetic ingredients icon

You’ve heard of recycled, why not upcycled? Upcycled ingredients are made from the byproducts of manufacturing processes. These byproducts would otherwise be disposed of in the traditional manufacturing process. So, effectively, we’re making something out of (what would be) nothing - turning trash to treasure.

Ask us about our newest + coolest in upcycled ingredients, and how they’re made, so you can not only do your part in reducing cosmetic waste, but also connect with customers about your ever-increasing sustainability efforts in a real and impactful way.

Upcycled Ingredients

create your own clean fragrance icon

Fragrances in products can create strong emotional connections with consumers. Scent can evoke feelings, transport users to another time or world and enhance the overall perceived value of products in a significant way (from experience - the same product base with a luxury fragrance can garner 25x the MSRP). However, fragrance is complicated. What’s clean? What’s not? What’s new and now? To stand out in the marketplace, you may need a custom profile. Whether that’s traditional fragrance, clean fragrance or a luxury essential oil blend, we’ve got you covered. Use one of our luxury house blends, or contact us for custom profile development ($).

Create your own Custom Fragrance or Luxury Essential Oil Blend

Custom Color with no MOQ

Packaging

Almost every bottle + jar that we offer at Genie Supply can be custom colored to your choice of Pantone - with no MOQ. Given that traditional custom coloring MOQs run from 12,000 - 20,000 pcs per SKU or more, this is a fantastic option for brands on a budget in an ever-evolving economy. Launch your multi-SKU line in your custom shade for a fraction of the traditional cost.

Eliminating ALL plastic can be challenging, especially given the high water content of most cosmetic formulas and need for flexible components. Manufacture any plastic component of our packaging with PCR (post-consumer resin) for an eco-friendly recycled and infinitely recyclable packaging option. We will even video document the process! If you’ve been considering a custom color for your pumps, caps or spray heads, this is the perfect opportunity, as we’ll be custom injection molding your PCR blend. Give us the Pantone number, then sit back and let us handle the rest.

Choose your PCR Percentage

Testing

Testing for cosmetic products is too-often performed on a limited phenotype of participants, leaving the rest of us in the dark as to efficacy (or side effects!) of cosmetic products. We now offer more diverse testing panels than ever before, to ensure your claims - about efficacy or irritation - are thoroughly backed. Ask us for diverse testing panel creation + pricing.

Diversity in Claims Testing

Diversity in Your Development Team

Developing effective products for diverse customers begins with a diverse formulating team. Our in-house experts represent five of the six Fitzpatrick skin phenotypes, spanning from the lightest to the darkest skin tones. We're equipped and eager to perform quick, in-house evaluations of your products across a variety of skin tones and types.

70% of our team speaks english as a second language

Team

16 languages are spoken between our 20 team members

30% of our team speaks 3 or more languages!